Advertising on jerseys and equipment of players
Players' equipment, jerseys especially, are an advertising area much-sought-for. Its advantage consists in selling the jerseys containing the partner's logo to fans, who later become advertising media themselves. Partner's logo is a part of both home and away jersey colors.
Advertising may also be applied on a helmet, pants and leg shields of the players.
An Innovation is a possibility to place an advertisement on training wear. HC Košice players have many training and other activities outside of Steel Arena during the season. Their appearance is perceived differently than during the matches. The Club offers several options of placing advertisings on players' wears, for different purposes.